In digital commerce, the moment of truth comes after checkout. It’s in the last mile that brand perception, the number of customer care tickets, and the likelihood of repeat purchase are decided. Having real-time traceability doesn’t just mean receiving a carrier status, but being able to normalize it, enrich it, and connect it to internal systems to intervene when needed. The problem is that data is scattered across portals, heterogeneous APIs, and internal tools, with different codings and variable quality. The solution is an orchestration layer that turns heterogeneous events into a single coherent story, delivering real-time parcel tracking with end-to-end visibility that starts from the order and reaches delivery, going through exceptions, redeliveries, and returns.
Multi-carrier tracking: a single layer above all carriers
Multi-carrier tracking maps heterogeneous events onto a common model, recognizes key shipping phases, and links codes and references across systems. When one carrier’s “in consegna” doesn’t match another’s “out for delivery,” the layer translates both into the same state that is semantically relevant for operations and for the customer. Applying this intelligence at order, parcel, and line level makes it possible to understand whether the shipment is following the expected path, whether an exception requires customer care intervention, or whether a proactive notification to the recipient is enough.
Tracking dashboard: KPIs and operational alerts
An effective tracking dashboard is the control room that turns transport events into coordinated action. It must display the KPIs that truly matter and that update with real-time parcel tracking across all carriers. First attempt rate, storage rate, delays against promised SLAs, open and resolved exceptions by ZIP code and carrier, average times between route stages, percentage of deliveries with signature or photo proof, all in a single view.
OMS/WMS: integrating flows for end-to-end visibility
End-to-end visibility doesn’t appear out of nowhere — it’s built by connecting the world of transport with the world of orders and the warehouse. Linking OMS and WMS means knowing the context of each event: not just that a parcel is delayed, but what delivery promise was made, which channel generated it, which items it contains, and how much it impacts the customer. When the WMS sends “shipped” with a correct label and verified weight, the story of that shipment is already in order; when the OMS registers a service upgrade for a critical order, the transport layer must adapt without manual intervention. This connection enables credible recovery plans and proactive communication. If a high-value delivery risks failing, the next similar order can be routed to a more reliable carrier for that ZIP code, while the customer receives a realistic ETA. Cohesive data builds trust, internally and externally.
Hubrise logistics solutions
Hubrise provides two key components to centralize multi-carrier tracking and govern the last mile from a single console. Tracking unifies events from all carriers, normalizes statuses, and feeds a dashboard with KPIs and operational alerts. The objective is to deliver real-time traceability from parcel dispatch to proof of delivery, with active management of exceptions, storage, and redeliveries. Notifications to recipients are brand- and channel-consistent, with clear messages and realistic timings that reduce repetitive contact. Customer service sees what warehouse operations see and can act on the right issue at the right time, avoiding handovers and loss of information.
Alongside this, SEND2U adds orchestration intelligence at the order level. With SEND2U, shipments are routed to the best carrier for destination, SLA, price, and historical performance, preventing problems before they arise. Dynamic assignment takes saturation, cut-offs, and ZIP-code reliability into account, improving on-time delivery rates and reducing storage charges. Every label generated correctly on the first try reduces supply-chain friction; every data-driven decision feeds improvement cycles that become visible on the dashboard.
The result of integrating Tracking and SEND2U is end-to-end visibility that starts at the cart and doesn’t switch off at the carrier’s portal. The e-commerce manager can read real-time parcel tracking, compare carriers by ZIP code and time window, identify recurring patterns of delay or failed delivery, and adapt assignment rules. Conversations with logistics partners become objective, because KPIs are shared and comparable. Customer experience strategy also benefits: those who receive reliable and consistent updates perceive the brand as competent and responsive, even when an exception occurs.
Centralizing tracking doesn’t mean losing the specificity of individual carriers, but leveraging it within a common model. Some services excel in metropolitan areas, others on islands, others on evening or Saturday deliveries. A platform that gathers events, makes them comparable, and uses them to feed real-time parcel tracking rules and carrier assignment builds a cumulative advantage. Every single order tells something that helps improve the next one; every deviation from the route becomes a reason to adjust the algorithm, not to multiply manual exceptions.