For anyone managing an e-commerce business, Black Friday 2025 is not a test for the entire chain: promotions, stock, warehouse, couriers, customer care and tracking systems. In 2025, Black Friday will fall on Friday, November 28, followed by Cyber Monday 2025 on Monday, December 1.
In recent years, however, there is no longer just a single day. The major global players launch promotions even one or two weeks in advance, turning the event into a true “Black Week” or even a full month of deals, with campaigns that in 2025 will begin as early as mid-November and continue until Cyber Monday.
For those operating in Italy, this means that the peak is no longer concentrated in 24 hours but in a longer window, during which volumes and customer expectations remain extremely high for days. And while planning for 2025, it is useful to test strategies to use for Black Friday Italy 2026, which will fall on Friday, November 27.
Key criteria: expected demand, SLAs, logistics capacity and tracking quality (trends & insights)
Preparation for Black Friday is, above all, a matter of forecasting. Consumers begin looking for deals and filling their carts well before the official Friday, driven by campaigns that start as early as late October and by communications from major retailers announcing “early Black Friday” and extended promotional windows.
This directly affects four fundamental points. First, the expected demand, which is no longer concentrated in a single day; the SLAs promised to customers; the internal logistics capacity—from receiving to order preparation—which must be scalable and flexible enough to absorb peaks; and finally, the quality of the tracking
If these elements remain disconnected, the risk is building a large promotional machine that brings traffic and orders but then jams at the warehouse and shipping stages. Conversely, if demand data, SLAs, internal capacity and courier visibility are orchestrated into a single flow, Black Friday becomes a period of high pressure but manageable.
It is precisely in this orchestration that smart delivery tools such as SEND2U, which operate as the central brain of shipments, become crucial allies.
Operational planning: stock, cut-off times, packing, and error-prevention rules during peaks
Operational planning for Black Friday and Cyber Monday begins well before November. The first pillar is stock: if demand forecasts are realistic but inventory cannot keep up, the risk is saturating the site with products that will quickly go out of stock precisely during the highest-traffic days, generating cancellations and refunds. Then we have cut-offs. It’s not just about defining an “order by” deadline to guarantee pre-Christmas delivery, but about calibrating the daily order-closing times so they can be processed and handed over to couriers while respecting their pickup schedules and network cut-offs. In practice, it means keeping a realistic promise between what appears on the website and what the warehouse and carriers can actually handle, knowing that during the Black Friday 2025 period the useful window between checkout and courier handover becomes shorter.
Packing and error-prevention rules complete the picture. During peak periods, every mistake has a greater impact: a swapped item, an incorrect label, or a parcel not properly sealed generates returns, second shipments, refunds and new interactions with customer service. Having clear procedures, predefined packing standards and targeted quality checks on the best-selling products significantly reduces this risk. In parallel, an engine like SEND2U can strengthen the “error-prevention” component on the system side, setting rules that limit the number of parcels per shipment, automatically apply the correct shipping profile based on weight and destination, and prevent the generation of incomplete labels.
E-commerce, shipping & tracking: reducing delays and tickets from checkout to post-purchase
During the Black Friday 2025 and Cyber Monday 2025 period, the customer experience hinges on continuity and transparency. From the moment the user lands on the site, shipping times and costs must be displayed clearly, without unrealistic promises; from the moment the order is confirmed, every step must be tracked and communicated consistently.
On one side, there is the shipping component: in a scenario with a single courier, if that carrier becomes saturated, there is little to do other than wait or “hope” for an improvement. In a multi-courier model orchestrated by SEND2U, every order passes through an engine that evaluates weight, volume, zone, required SLA and the historical performance of the various carriers, dynamically choosing which one to entrust with the parcel.
On the other side, there is tracking. Hubrise centralizes courier events into a single view and makes them available both to internal interfaces and to customer-facing communications. Clear tracking, with meaningful events and appropriate notifications, naturally reduces the number of “where is my package?” requests that reach customer service during already congested days.
In this case, One Touch comes into play, the customer service management platform that unifies all customer communications in a single interface, centralizing email, chat, social channels and more, and providing operators with a complete view of each user’s profile and history. During Black Friday and Cyber Monday, this unified view is essential.
SEND2U reduces issues by orchestrating shipments more effectively, while One Touch efficiently manages the interactions that will inevitably come in, transforming customer service from a point of crisis into a driver of trust.
How Hubrise can help you manage Black Friday 2025
Arriving prepared for Black Friday 2025 means having a unified command over promotions, shipping and customer relationships. Hubrise sits exactly at this intersection. On one side, with SEND2U, it offers an engine capable of orchestrating couriers in a multi-carrier logic, reading each order’s characteristics in real time and choosing the most efficient combination of carrier and service; on the other side, with One Touch, it provides a customer service platform that centralizes all conversations, linking them to the real status of orders and shipments.
During periods like Black Week and Cyber Monday 2025, this translates into several very concrete effects. Teams no longer have to decide how to route each shipment, because SEND2U’s rules automatically apply the optimal mix of couriers based on area, SLA and live performance. Customer service no longer has to chase information scattered across different portals, because One Touch brings customer history, tracking, internal notes and promotional policies into the same screen.