Selling abroad isn’t just about ambition, it’s a concrete growth strategy for manufacturing companies, supply chain operators, and compliance and sustainability managers. To expand successfully into international markets, it’s not enough to simply “ship”; you need an integrated digital infrastructure capable of synchronizing orders, inventory, and shipments in real time.
This is where Hubrise makes a real difference: by integrating OMS, WMS, and ERP into a single orchestrated platform, it overcomes the inefficiencies typical of businesses using disconnected systems. Thanks to a strategic partnership with Hermes Fulfilment, Hubrise provides shipping solutions that reduce delays, eliminate errors, and increase customer satisfaction.
Why Invest in International Shipping to Grow Your E-Commerce
Expanding into foreign markets is no longer just an option for major global players. Today, even SMEs, manufacturers, and DTC brands can sell across Europe and beyond, thanks to more flexible, digital, and integrated logistics models. But to do so profitably and sustainably, it's essential to rely on a robust international shippinginfrastructure that combines automation, scalability, and a strong customer experience.
International shipping solutions isn’t just the final step in an order process—it directly affects brand perception, customer satisfaction, and overall business performance.
Cross-Border Market Trends
Cross-border commerce is rapidly expanding. Consumers are increasingly willing to buy from foreign brands—as long as the customer experience is smooth and international shipping is reliable. This trend is no longer limited to major marketplaces. Independent brands can now sell abroad while retaining control over logistics, customer service, and post-sales, thanks to advanced digital tools.
Benefits of Efficient International Logistics
A well-structured international logistics system helps reduce operational costs, centralize shipment tracking, improve order traceability, and offer customized delivery options. This kind of optimization doesn’t just improve internal efficiency—it’s also a key factor in sustainability: fewer errors, fewer duplicate shipments, and lower CO₂ emissions.
How International Logistics Works with Hubrise and Hermes
The Hubrise and Hermes operational model is based on full integration. Hermes Fulfilment’s automated warehouses, located in Germany, Poland, and the Czech Republic, handle physical storage, picking, and shipping. Hubrise, on the other hand, manages everything behind the scenes—technical integration with the client’s ERP/OMS systems, order and return management, SLA monitoring , and customer support .
One point of contact, one technological infrastructure, and centralized control—even with complex or multi-channel flows.
Selling Abroad: Supported Marketplaces and Channels
Hubrise and Hermes operational model support all major e-commerce platforms (Shopify, Magento, WooCommerce) and international marketplaces like Zalando, Amazon, and Otto.de. Integration is done via API or plug-and-play connectors, allowing for real-time synchronization of stock, orders, and tracking—avoiding the common disconnects between ERP, WMS, and OMS systems.
This means you can start selling in Germany, then expand progressively into France, Spain, Austria, or Poland, all while maintaining one system, one contract, and one support team.
Tangible Benefits of International Shipping with Hubrise
With Hubrise, international shipping isn’t a standalone process but part of an integrated ecosystem that connects technology, logistics, and support into one seamless infrastructure. The synchronization between OMS, WMS, and ERP eliminates most operational errors, as each order is tracked in real time and updated across the entire value chain. This level of automation helps avoid common inefficiencies like double entries, manual courier selection, or unsynchronized system updates.
The SEND2U platform optimizes each shipment by automatically selecting the most suitable courier based on cost, delivery time, and performance—leading to immediate reductions in logistics costs and exceeding standard delivery benchmarks. The result is a faster, more accurate, and more predictable operation, even during peak volumes or when shipping to countries with complex customs regulations.
To top it off, there is a constant focus on the end customer experience. With customized delivery options and centralized tracking, each consumer has real-time visibility of their order, flexible delivery choices, and a reliable service. Behind the scenes, Hubrise ensures localized support with Italian-speaking teams, dedicated account managers, and proactive exception management to ensure smooth operations even in complex or cross-border scenarios. In summary, selling abroad with Hubrise isn’t just a logistical option—it’s a strategic choice for building a competitive, scalable, and sustainable e-commerce business.