During the 20th edition of the Netcomm Forum, the Consortium awarded Hubrise for the best creativity developed by exhibitors, sponsors and partners.
Hubrise, your growth towards success
The campaign concept stems from Hubrise’s core idea: a platform that guides businesses toward success with integrated and smart solutions. The stand design at Netcomm Forum was the centerpiece of the visual strategy: inspired by the upward arrow in the logo, a symbol of progress and growth, the exhibition space offered a tangible representation of the company’s mission.
The area was designed to offer an immersive experience, conveying a sense of dynamism and innovation. Digital infographics, impactful visual materials, and a fluid layout allowed visitors to explore how Hubrise optimizes business processes, streamlines logistics, and becomes a strategic ally for companies aiming to grow. Reinforcing this message was the presence of the Hermes Fulfilment brand, part of the same group, playing a complementary role.
OOH Campaign and Guerrilla Marketing
Hubrise successfully engaged the public not only inside the exhibition but also outside, thanks to an extremely effective OOH and guerrilla marketing campaign. Starting from April 3rd and running for two weeks, 20 floor stickers were strategically placed around the exhibition area to guide visitors toward the stand, increasing curiosity and attention.
At the same time, the brand’s social media channels were activated with dedicated content, posts, newsletters, and targeted actions to generate engagement and spark interest among participants even before the event began.
Another well-received creative touch was the giveaway handed out at the stand: a mini plant to grow, a tangible symbol of the growth journey that Hubrise offers its clients.