Last mile logistics represents one of the most critical and costly nodes of the entire supply chain. Delayed deliveries, high costs, and limited tracking transparency are all issues that directly impact end-customer satisfaction.
But how can last mile logistics be optimized to provide an efficient, sustainable, and competitive service? In this article, we examine the main challenges of last mile delivery and propose operational strategies and technological solutions to overcome them.
Why last mile logistics makes a difference in the customer experience
The “last mile,” meaning the final miles, is the final phase of the delivery process: the stage at which an order leaves the sorting center to reach the customer directly.
An inefficient last mile logistics can undo all previous efforts, turning a perfect order into a negative experience.
For this reason, it is essential to invest in systems that guarantee transparency and timeliness. Solutions such as Hubrise, which allow you to easily integrate multiple sales channels with the shipping services and tracking, can simplify the entire flow, reducing errors and improving the customer experience.
The main challenges of last mile logistics in 2025
The challenges of last mile logistics become even more complex with technological advancement. The continuous growth of e-commerce has, in fact, led to an increase in volumes to manage. On top of this are the ever-higher expectations of consumers, who demand fast, flexible, and fully traceable deliveries.
Delivery costs continue to rise, and even the returns management represents a significant cost item, with a direct impact on internal organization. In this scenario, it is essential to adopt digital tools capable of centralizing information and providing a real-time, up-to-date overview. Hubrise, thanks to its modular and connected architecture, enables exactly this: connecting orders, customers, carriers, and warehouses within a single management ecosystem.
Operational strategies to reduce delivery times and costs
To make last mile logistics more efficient, it is necessary to review the entire process with an approach focused on agility and scalability. Thinking in terms of proximity and having dynamic route planning based on real-time data can help avoid waste and improve punctuality.
However, orchestrating all these elements requires a platform that can integrate and automate the various flows. This is where Hubrise can make the difference: by connecting your online orders with the main shipping services, it allows you to save time, limit errors and offer a consistent delivery experience across all channels.
Technological solutions to automate shipping and tracking
The automation of the shipping phase and the real-time tracking are now standards expected by customers. To stay competitive, it’s necessary to offer precise updates, timely notifications, and an interface that is easy to consult. Consumers want to know where their order is, when it will arrive, and what to do in case of problems.
Thanks to the ability to easily integrate leading tracking and shipping services, Hubrise enables you to manage labels, monitor every package, and automate customer notifications. This not only dramatically reduces operational burden but also enhances service quality. If you’re looking for a way to offer your customers a seamless, surprise-free experience, don’t hesitate to contact the Hubrise team!
Essential KPIs and best practices for post-delivery customer service
To know if the choices you have made are really working, it is essential to monitor some key performance indicators. The average delivery time, the percentage of orders that arrive on time and the number of attempts needed to complete a delivery are all fundamental data.
Another often underestimated element is post-sales support. Having a customer service team ready to handle any issues, delays, or complaints with empathy and speed can make the difference between a lost customer and a loyal one. Even in this case, a centralized platform like Hubrise lets you track all interactions and act promptly.