By September, the logistics operating engine must already be running. The peak season is not a sudden event but a project built weeks in advance: demand forecasting, inventory balancing, warehouse shift planning, carrier orchestration, and customer care ready to respond to the sales increase.
In this context, Hubrise supports brands with technologies and processes that connect sales, warehouse, and shipping in a single flow, turning the peak into a competitive advantage rather than a bottleneck.
What is the peak season and why is it crucial for e-commerce
By peak season e-commerce we mean the period, typically from September to the end of December, when promotions, launches, and gifting generate exceptional volumes across multiple channels. The stakes are twofold: operational capacity and quality of experience. This is where the reliability of processes and integrations is tested. Truly centralized order management integrated with warehouse systems reduces errors, speeds up lead time, and keeps the status of every order visible in real time.
With Hubrise, the functions of receiving, orchestration, and order tracking are designed precisely to absorb peaks without losing control and accuracy. In addition, inventory management tools with real-time updates make it possible to prevent stockouts and overstock, reallocate inventory, and prioritize high-turnover SKUs typical of the season.
Black Friday e-commerce: the highlight of the peak season
ChatGPT ha detto: Black Friday e-commerce is the core of the quarter and puts every link in the chain under stress, from checkout to delivery. Here a single orchestration is needed to manage high-capacity warehouses, OMS/WMS systems, and multi-carrier setups. The operational partnership Hermes Fulfilment – Hubrise was created precisely to combine European fulfillment infrastructures with local orchestration of processes, systems, and people, ensuring service continuity even on the busiest days. Hermes manages storage and fulfillment, while Hubrise coordinates integrations, SLAs, and proactive communication with customers and carriers, offering the brand a single point of contact.
Warehouse and inventory management with a peak season perspective
ChatGPT ha detto: From September, it is essential to work on stock accuracy, slotting, and picking paths. A warehouse management system that updates inventory in real time enables timely replenishment, multi-location visibility, and prioritization of promotional SKUs. Hubrise supports precise monitoring, automation of repetitive tasks, and end-to-end traceability, thus reducing operating times and human error when volumes surge. Picking efficiency then makes the difference: dedicated logics and technologies make it possible to maintain speed and accuracy even as order lines increase, preserving service quality without sacrificing productivity. Finally, the packaging phase must be designed with materials and standards consistent with peak volumes, to protect the product, accelerate lines, and contain the costs of damages and returns.
Automation and order management systems
An OMS integrated with eCommerce, ERP, and WMS prevents the typical “bottlenecks” of peak periods: deduplication, routing rules, dynamic cut-offs, and automatic customer notifications shorten the order-to-shipment cycle. Hubrise’s solutions for e-commerce order management centralize reception, processing, and monitoring, reducing processing times and interfunctional friction precisely when demand accelerates.
Picking, packaging, and returns strategies during sales increases
When the sales increase accelerates, the operational flow must remain simple and repeatable. Optimizing picking reduces errors, rework, and WISMO; standardized yet flexible packaging speeds up outbound processes while ensuring protection; finally, returns management must absorb the post-promotion rebound with quick inspections, inventory reintegration, and automatic status updates to the customer.
Hubrise designs these three components as a continuum: accurate picking, professional packaging, and real-time tracked reverse logistics, thus preserving margins and customer experience even after Black Friday. To reduce tickets and resolution times, proactive shipment tracking with alerts and interventions on carriers before the customer reports the issue is also crucial.
The role of omnichannel solutions in tackling the peak season
During the peak season e-commerce, an effective omnichannel strategy harmonizes stock, orders, and deliveries between online and offline, thus distributing the workload, reducing fulfillment times, and offering customers pickup and delivery choices consistent with their preferences. Hubrise solutions connect inventory, OMS/WMS, customer service, and shipping within a single architecture, with integrations to logistics partners such as Hermes Fulfilment to scale quickly in Europe. Experience gained from enterprise projects shows that well-designed omnichannel capabilities improve delivery times and customer loyalty—decisive elements precisely when volumes rise and tolerance for errors decreases.
To make this vision operational, two technological pillars are needed. The first is centralized e-commerce order management, and the second is an e-commerce shipping platform that automates labeling, carrier assignment, tracking, and exception management, thus containing costs and maximizing on-time delivery performance when volumes multiply. At Hubrise, this role is covered by SEND2U, the smart delivery system that applies dynamic rules to select the optimal carrier for each package and centralizes tracking and analytics, delivering measurable benefits in costs, SLAs, and issue reduction.
If the goal is to close 2025 with a profitable peak and satisfied customers, preparation starts now: clear processes, connected systems, ready warehouses, and smart shipping.