In 2025, order fulfillment times will be one of the most closely monitored KPIs for e-commerce managers, logistics and shipping leads, and business owners. Evolving consumer expectations are redefining efficiency standards across the sector. In this landscape, failing to track and optimize delivery times can lead not only to lost sales and customer trust, but also to contractual penalties, especially on marketplaces with strict SLAs.
Why Order Fulfillment Times Matter
Reducing order fulfillment times isn’t just a strategic decision—it’s a market-driven necessity. Customers don’t distinguish between small brands and large retailers: they expect the same level of service. And if an order isn’t fulfilled quickly, the likelihood of cancellation or cart abandonment increases significantly.
Moreover, failing to meet promised delivery times can have direct financial consequences. Major international marketplaces like Amazon or Zalando penalize sellers who don’t meet agreed SLAs. In an increasingly competitive environment, even a few days of underperformance can damage your shop’s ranking.
Monitoring and optimizing delivery management is therefore essential to remain competitive and protect your brand’s reputation. It’s not optional—it’s a matter of survival and growth.
Logistics KPIs: How to Measure Efficiency
To assess whether your processes align with 2025 standards, you need to continuously track key logistics KPIs.Other key metrics include average return handling time and error rates during picking and packaging. These data points must not only be collected, but also carefully analyzed to identify bottlenecks and improve overall process efficiency.
Other key metrics include average return handling time and error rates during picking and packaging. These data points must not only be collected, but also carefully analyzed to identify bottlenecks and improve overall process efficiency.
Hubrise provides an advanced order management, offering full visibility and precise control over each stage of the fulfillment cycle.
How to Optimize Order Fulfillment Times
Improving order fulfillment timesrequires action on multiple fronts simultaneously—from technology to staff training to warehouse organization.
Hubrise offers end-to-end management: from order receipt to delivery, including picking, packing, shipping, and returns handling. The system adapts to both growing e-commerce businesses and established brands with complex, multi-channel operations.
Tech Solutions for Delivery Time Management
One of the most effective tools for optimizing delivery managementis SEND2U, the smart delivery developed by Hubrise. This intelligent platform automatically selects the most suitable courier for each shipment, based on KPIs like cost, regional performance, urgency, and historical feedback.
SEND2U platform can reduce shipping costs by up to 17% while meeting over 95% of promised delivery targets. Additionally, its advanced reporting tools help identify problem areas and underperforming carriers, enabling swift action to avoid service disruptions.
But optimization doesn’t stop with courier selection. The integration between Hubrise’s order management system and Hermes Fulfilment warehouses allows for dynamic picking and packing operations, shortening order preparation times—even during peak periods.