{"id":1540,"date":"2025-02-18T19:33:14","date_gmt":"2025-02-18T18:33:14","guid":{"rendered":"https:\/\/hubrise.it\/?p=1540"},"modified":"2025-03-17T18:23:19","modified_gmt":"2025-03-17T17:23:19","slug":"how-to-reduce-shipping-costs","status":"publish","type":"post","link":"https:\/\/hubrise.it\/en\/blog\/how-to-reduce-shipping-costs\/","title":{"rendered":"How to Reduce Shipping Costs by Optimizing Processes and Logistics"},"content":{"rendered":"<p class=\"giustificato translation-block\">Shipping expenses can be a challenge for both businesses and customers. High costs directly impact profit margins, while uncompetitive delivery rates can discourage purchases and increase cart abandonment rates. To stay competitive, it is essential to adopt <strong>optimization strategies<\/strong> that lower expenses without compromising service quality.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Improving logistics management, automating processes, and negotiating better terms with carriers can significantly reduce costs and provide customers with more affordable shipping solutions. In this article, we will explore <strong>best practices to transform shipping from an unavoidable expense into a growth opportunity<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-1024x341.jpg\" alt=\"uomo che imballa il pacco in autonomia per ridurre i costi di spedizione \" class=\"wp-image-1626\" style=\"width:1200px;height:auto\" srcset=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-1024x341.jpg 1024w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-300x100.jpg 300w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-768x256.jpg 768w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-18x6.jpg 18w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Why optimizing shipping costs is essential for a profitable business<\/strong><\/h2>\n\n\n\n<p class=\"giustificato translation-block\">Managing shipping costs is not just about covering an operational expense, it is a <strong>strategic factor that can make or break a business<\/strong>. If not handled efficiently, shipping costs can eat into profit margins, raise product prices, and discourage customers from completing their purchases.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Investing in more efficient logistics solutions, such as process digitalization and <a href=\"https:\/\/hubrise.it\/en\/shipping\/\" target=\"_self\">dynamic shipment management<\/a>, allows you to optimize resources and reduce waste. At the same time, more accurate planning helps lower operational costs and offer customers more advantageous delivery terms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>The Impact of Shipping Costs on Profit Margins<\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">As mentioned earlier, shipping expenses directly affect a company's financial sustainability. Without targeted strategies, they can become a barrier to growth, reducing the profit per sale and making prices less competitive.<\/p>\n\n\n\n<p class=\"giustificato\">High shipping costs can negatively affect multiple aspects of a business:<\/p>\n\n\n\n<ul class=\"wp-block-list giustificato\">\n<li class=\"translation-block\"><strong>Reduced profit margins per unit sold<\/strong>: when shipping costs are high and not passed on to the customer, they consume a significant portion of the profit margin, lowering overall business profitability.<\/li>\n\n\n\n<li class=\"giustificato translation-block\"><strong>Higher selling prices<\/strong>: if shipping fees are incorporated into the final product price, businesses risk losing competitiveness to rivals who offer lower delivery costs or free shipping.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Lower conversion rates and higher cart abandonment<\/strong>: customers are increasingly mindful of shipping costs. High or unclear fees can result in increased cart abandonment rates, reducing conversions and overall revenue.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Difficulty in customer retention<\/strong>: a shopping experience burdened by high shipping costs can drive customers to seek more affordable alternatives, reducing the likelihood of repeat purchases and long-term customer loyalty.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>How to calculate shipping costs for efficient management&nbsp;<\/strong><\/h2>\n\n\n\n<p class=\"giustificato\">Accurately calculating shipping costs starts with a detailed understanding of additional expenses. Precisely estimating these costs helps identify inefficiencies, prevent unexpected expenses, and implement strategic logistics solutions.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Several factors influence the overall cost of a shipment, from the package's characteristics to the final destination, as well as the choice of courier and delivery service. Analyzing these elements in a structured way makes it possible to identify where to intervene to reduce expenses without compromising service quality. Moreover, the use of <a href=\"https:\/\/hubrise.it\/en\/tracking\/\" target=\"_self\">tracking and calculation tools<\/a> helps companies make informed decisions and keep their logistics budget under control.<\/p>\n\n\n\n<p class=\"giustificato\">In the following sections, we will explore the key elements that determine shipping costs and the most effective tools to calculate and manage them strategically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\">Key factors in shipping cost calculation<\/h3>\n\n\n\n<p class=\"giustificato\">To accurately determine shipping costs, businesses must analyze various factors, including:<\/p>\n\n\n\n<ul class=\"wp-block-list giustificato\">\n<li class=\"translation-block\"><strong>Package weight and dimensions<\/strong>: thoughtful packaging design and lightweight materials can reduce transport costs by avoiding surcharges for excessive volume.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Distance and destination<\/strong>: the recipient\u2019s location impacts shipping rates. Long-distance or international deliveries generally cost more than local shipments.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Shipping method<\/strong>: express services provide faster delivery times but at a higher cost than standard options. Offering multiple choices helps balance costs and customer expectations.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Shipping volume and frequency<\/strong>: businesses with high shipping volumes can negotiate discounted rates with carriers, lowering per-unit costs.<\/li>\n<\/ul>\n\n\n\n<p class=\"giustificato\">A thorough analysis of these factors enables businesses to optimize shipping expenses and develop strategies for improving operational cost efficiency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Tools for calculating and monitoring shipping costs&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">Implementing digital tools helps businesses accurately estimate and track shipping expenses, improving operational management. Logistics software and rate comparison platforms offer the ability to:<\/p>\n\n\n\n<ul class=\"wp-block-list giustificato\">\n<li class=\"translation-block\"><strong>Analyze shipping data<\/strong> to identify inefficiencies and improvement areas. A detailed analysis helps determine which shipments generate the highest costs and where to optimize resources.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Compare rates across multiple carriers<\/strong> to select the most cost-effective solution based on price, reliability, and delivery times. This prevents excessive costs and ensures the best quality-to-price ratio.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Generate detailed reports<\/strong> that help evaluate shipping trends and continuously refine logistics strategies. Monitoring costs over time allows for data-driven decision-making and quick adjustments in response to pricing fluctuations.<\/li>\n<\/ul>\n\n\n\n<p class=\"giustificato\">A constant monitoring system ensures real-time adaptation to shipping management, enhancing cost control and logistics efficiency.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong>Advanced solutions to reduce shipping costs: the Hubrise approach<\/strong><\/h2>\n\n\n\n<p class=\"giustificato\">Reducing shipping costs without compromising service quality is a challenge for e-commerce and logistics companies. Hubrise provides an innovative solution that centralizes shipment management and integrates with major carriers, optimizing every stage of the process. Through automation and strategic logistics management, businesses can lower expenses, improve operational efficiency, and offer customers faster and more reliable delivery experiences.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">The Hubrise approach is based on three key elements: <strong>process automation, logistics optimization, and efficient returns management<\/strong>. These factors help reduce costs, minimize waste, and enhance control over shipping operations, turning logistics management into a competitive advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Process automation<\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">The use of advanced digital tools allows companies to reduce errors, speed up shipment management, and lower operational costs. With Hubrise, companies can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"translation-block\"><strong>Automate order processing<\/strong>, reducing the risk of errors and speeding up fulfillment times.<\/li>\n\n\n\n<li class=\"giustificato translation-block\"><strong>Sync stock in real-time<\/strong>, avoiding overselling issues and ensuring a smoother inventory management.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Connect the e-commerce directly to couriers<\/strong> to manage shipments more efficiently and reduce transportation costs.<\/li>\n<\/ul>\n\n\n\n<p class=\"giustificato\">Automating these processes not only saves time and resources but also improves the accuracy and reliability of shipments, reducing costs associated with errors and delays.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7a6fa618 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-4336b673 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-7b7759e7\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-04570fd9\"><h2 class=\"uagb-heading-text translation-block\">Reduce errors and <mark style=\"color:#ffdf5a\" class=\"has-inline-color\">speed up deliveries<\/mark><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__large-btn uagb-btn-tablet__default-btn uagb-btn-mobile__medium-btn uagb-block-de65dc68\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-90401a11 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"\/en\/order-fulfillment\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Order fulfillment solutions<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M64 448c-8.188 0-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L178.8 256L41.38 118.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25l-160 160C80.38 444.9 72.19 448 64 448z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Shipping optimization<\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">Careful logistics planning helps minimize shipping expenses and enhance overall efficiency. Businesses using Hubrise can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"giustificato translation-block\"><strong>Select the most cost-effective carrier for each shipment<\/strong>, comparing rates and services to find the best balance between cost and delivery time.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Utilize distributed logistics hubs<\/strong>, strategically placing products in warehouses closer to customers to shorten delivery distances and lower transportation costs.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Scale shipping management in line with business growth<\/strong>, ensuring efficient logistics operations as the company expands.<\/li>\n<\/ul>\n\n\n\n<p class=\"giustificato\">By implementing these strategies, businesses can significantly reduce shipping expenses without sacrificing speed or service quality.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-ae7f7a91 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-d586385e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-b1c95863\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5786595a\"><h2 class=\"uagb-heading-text translation-block\"><mark style=\"color:#ffdf5a\" class=\"has-inline-color\">Reduce costs<\/mark> and optimize every shipment<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__large-btn uagb-btn-tablet__default-btn uagb-btn-mobile__medium-btn uagb-block-1c45a307\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-afd25a9c wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"\/en\/shipping\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Shipping solutions<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M64 448c-8.188 0-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L178.8 256L41.38 118.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25l-160 160C80.38 444.9 72.19 448 64 448z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Returns management<\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">A well-structured returns process helps control costs and ensures a positive shopping experience for customers. With Hubrise, businesses can optimize returns management by:<\/p>\n\n\n\n<ul class=\"wp-block-list giustificato\">\n<li class=\"giustificato translation-block\"><strong>Automating the returns process<\/strong>, eliminating manual tasks and speeding up return handling to reduce errors and processing times.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Tracking returns comprehensively<\/strong>, ensuring full transparency from the initial request to return closure, offering greater control.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Conducting quality inspections on returned products<\/strong> to assess their condition and determine whether they can be reintegrated into stock or require further action.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Optimizing item reintegration<\/strong>, minimizing storage time and quickly restocking eligible products to improve inventory management.<\/li>\n\n\n\n<li class=\"translation-block\"><strong>Analyzing return data<\/strong> to identify the most common return reasons and implement strategies to reduce them, enhancing service quality and logistics efficiency.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-58a2a346 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-f97d1ee7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-305a49d8\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-5559ec27\"><h2 class=\"uagb-heading-text translation-block\"><mark style=\"color:#ffdf5a\" class=\"has-inline-color\">Smart returns management<\/mark> to reduce costs and times<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__large-btn uagb-btn-tablet__default-btn uagb-btn-mobile__medium-btn uagb-block-bdb7d278\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-fc29a2dd wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"\/en\/returns\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Returns management solutions<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M64 448c-8.188 0-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L178.8 256L41.38 118.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25l-160 160C80.38 444.9 72.19 448 64 448z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"giustificato translation-block\">Optimizing shipments means improving business profitability and offering customers a more efficient service. Thanks to <a href=\"https:\/\/hubrise.it\/en\/\" target=\"_self\">Hubrise<\/a>'s approach, based on <strong>automation, strategic logistics, and smart return management<\/strong>, companies can reduce shipping costs, minimize waste, and increase competitiveness.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le spese di spedizione possono rappresentare un ostacolo sia per le aziende che per i clienti. Costi elevati influiscono direttamente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1640,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"uagb_featured_image_src":{"full":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F.jpg",1200,600,false],"thumbnail":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-150x150.jpg",150,150,true],"medium":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-300x150.jpg",300,150,true],"medium_large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-768x384.jpg",768,384,true],"large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-1024x512.jpg",1024,512,true],"1536x1536":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F.jpg",1200,600,false],"2048x2048":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F.jpg",1200,600,false],"trp-custom-language-flag":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-18x9.jpg",18,9,true],"gform-image-choice-sm":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-300x300.jpg",300,300,true],"gform-image-choice-md":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-400x400.jpg",400,400,true],"gform-image-choice-lg":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/02\/Come-ridurre-i-costi-di-spedizione-ottimizzando-processi-e-logistica-Hubrise-F-600x600.jpg",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/hubrise.it\/en\/author\/mail_3423waj4\/"},"uagb_comment_info":0,"uagb_excerpt":"Le spese di spedizione possono rappresentare un ostacolo sia per le aziende che per i clienti. Costi elevati influiscono direttamente [&hellip;]","_links":{"self":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/1540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/comments?post=1540"}],"version-history":[{"count":12,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/1540\/revisions"}],"predecessor-version":[{"id":1657,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/1540\/revisions\/1657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media\/1640"}],"wp:attachment":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media?parent=1540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/categories?post=1540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/tags?post=1540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}