{"id":2008,"date":"2025-06-11T12:44:49","date_gmt":"2025-06-11T10:44:49","guid":{"rendered":"https:\/\/hubrise.it\/?p=2008"},"modified":"2025-06-11T21:23:57","modified_gmt":"2025-06-11T19:23:57","slug":"hubrise-mediterranea-cosmetics","status":"publish","type":"post","link":"https:\/\/hubrise.it\/en\/blog\/hubrise-mediterranea-cosmetics\/","title":{"rendered":"From Direct Sales to Digital Omnichannel: The Collaboration Between Mediterranea Cosmetics and Hubrise"},"content":{"rendered":"

Mediterranea Cosmetics<\/strong> is a brand in the cosmetics sector that traditionally operated through direct sales. However, they decided to undertake a strategic transformation towards an omnichannel sales<\/strong> model, also including online sales. Mediterranea chose Hubrise as a strategic partner to facilitate this digital transition<\/strong>.<\/p>\n\n\n\n

\"mediterranea-cosmetics\"<\/figure>\n\n\n\n

Hubrise's Tailored Strategy to Empower the Success of Mediterranea Cosmetics<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Hubrise began with an in-depth analysis of Mediterranea Cosmetics<\/strong>' specific needs and its customers' preferences. This process made it possible to outline a customized roadmap, focusing on four key areas: logistics<\/strong><\/a>, technology, marketing, and customer support.<\/strong><\/p>\n\n\n\n

How to Create an Omnichannel Strategy for a B2C Brand<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Hubrise integrated advanced logistics and a <\/strong>centralized multichannel customer service<\/strong><\/a> for Mediterranea Cosmetics. Thanks to the collaboration with qualified partners, the logistics process was optimized with advanced order management, reducing delivery times by 50%<\/strong> and improving overall customer satisfaction. The implementation of an efficient customer support system, OneTouch<\/strong>, capable of tracking and managing requests via chat, email, and phone, increased customer loyalty by 30%<\/strong>.<\/p>\n\n\n\n

\"mediterranea-cosmetics\"<\/figure>\n\n\n\n

Why Choose Hubrise?<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Hubrise<\/strong> is the ideal partner for any retail company looking to successfully embrace digital and omnichannel transformation<\/strong>, thanks to its ability to offer integrated, customized, and scalable<\/strong> solutions.<\/p>\n\n\n\n

Hubrise delivers tangible and measurable results through in-depth analysis and personalized strategic consulting<\/strong>, innovative and intuitive technological solutions<\/strong>, and a centralized, multichannel customer service<\/strong>. With Hubrise, your company can successfully navigate the challenges of digitalization, just like Mediterranea Cosmetics did, ensuring continuous and sustainable growth.<\/p>\n\n\n\n

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Discover how we can customize<\/mark> our solution to meet your specific needs<\/mark><\/h2><\/div>\n\n\n\n
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Contact us<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Mediterranea Cosmetics, \u00e8 marchio nel settore della cosmetica che operava tradizionalmente tramite vendita diretta. Tuttavia, hanno deciso effettuare una trasformazione […]<\/p>\n","protected":false},"author":1,"featured_media":2010,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"uagb_featured_image_src":{"full":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics.png",1200,600,false],"thumbnail":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-150x150.png",150,150,true],"medium":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-300x150.png",300,150,true],"medium_large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-768x384.png",768,384,true],"large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-1024x512.png",1024,512,true],"1536x1536":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics.png",1200,600,false],"2048x2048":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics.png",1200,600,false],"trp-custom-language-flag":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-18x9.png",18,9,true],"gform-image-choice-sm":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-300x300.png",300,300,true],"gform-image-choice-md":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-400x400.png",400,400,true],"gform-image-choice-lg":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/06\/mediterranea-cosmetics-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/hubrise.it\/en\/author\/mail_3423waj4\/"},"uagb_comment_info":0,"uagb_excerpt":"Mediterranea Cosmetics, \u00e8 marchio nel settore della cosmetica che operava tradizionalmente tramite vendita diretta. Tuttavia, hanno deciso effettuare una trasformazione […]","_links":{"self":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/comments?post=2008"}],"version-history":[{"count":2,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2008\/revisions"}],"predecessor-version":[{"id":2013,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2008\/revisions\/2013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media\/2010"}],"wp:attachment":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media?parent=2008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/categories?post=2008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/tags?post=2008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}