{"id":2128,"date":"2025-07-09T18:32:24","date_gmt":"2025-07-09T16:32:24","guid":{"rendered":"https:\/\/hubrise.it\/?p=2128"},"modified":"2025-07-09T18:32:26","modified_gmt":"2025-07-09T16:32:26","slug":"ai-customer-service","status":"publish","type":"post","link":"https:\/\/hubrise.it\/en\/blog\/ai-customer-service\/","title":{"rendered":"AI Customer Service: how it works and why it\u2019s a smart choice for your e-commerce"},"content":{"rendered":"<p class=\"giustificato\">Maintaining efficient and scalable customer care is often one of the biggest challenges, especially for growing e-commerce businesses that need to handle an increasing volume of inquiries.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Thanks to the use of <strong>AI customer service<\/strong>, a set of artificial intelligence based tools designed to automate and enhance customer support, it is now possible to provide instant responses, reduce wait times, and free up internal resources for higher-value activities.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service.png\" alt=\"ai customer service\" class=\"wp-image-2130\" style=\"object-fit:cover\" srcset=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service.png 1200w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-300x100.png 300w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-1024x341.png 1024w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-768x256.png 768w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-18x6.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong>Customer service chatbots: what they are and what they can do<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"giustificato translation-block\">A <strong>customer service chatbot<\/strong> is no longer just a basic auto-responder as it was a few years ago. Thanks to advances in artificial intelligence, these tools can now understand natural language, interpret user intent, and provide relevant real-time responses. In e-commerce, a chatbot can become the first point of contact between the company and the customer.<\/p>\n\n\n\n<p class=\"giustificato\">A well-configured chatbot can guide users step by step, independently resolving the most common questions, suggesting solutions to minor issues, and, when necessary, escalating the conversation to a human agent for more complex matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong><strong><strong><strong>AI customer service: tangible benefits for e-commerce<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"giustificato translation-block\">Adopting an <a href=\"https:\/\/hubrise.it\/en\/solutions\/onetouch\/\" target=\"_self\"><strong>AI customer service<\/strong><\/a> solution means, first and foremost, giving customers the ability to receive support at any time, regardless of hours or holidays. This boosts satisfaction and reduces frustration caused by long wait times.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Another key aspect is efficiency. When recurring questions are handled automatically, support agents can focus on more sensitive or complex issues, leading to a much leaner operation. A well-implemented <strong>AI customer service<\/strong> system therefore becomes a strategic tool for both cost savings and growth: it allows businesses to maintain a high level of service even as request volumes increase, without having to overhaul internal structures. And with more satisfied customers, loyalty naturally grows, bringing direct benefits to revenue as well.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong><strong><strong>How to choose and implement a customer service chatbot<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"giustificato\">Although the potential is now clear, introducing a chatbot into your e-commerce platform requires a careful assessment of your actual needs. It\u2019s important to identify the most frequently asked questions, understand how they\u2019re currently handled, and determine which processes can be automated immediately without compromising service quality.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">For example, <a href=\"https:\/\/hubrise.it\/en\/solutions\/onetouch\/\" target=\"_self\"><strong>Hubrise\u2019s OneTouch<\/strong><\/a> is a platform specifically designed to help e-commerce businesses centralize conversations and optimize customer service management through artificial intelligence. OneTouch brings all contact channels into a single interface, automates responses, and allows for a seamless handoff from automated to human interactions, while always maintaining full control over service quality.<\/p>\n\n\n\n<p class=\"giustificato\">Even the best customer service chatbot needs a well-prepared team to monitor conversation flows, step in when necessary, and continuously update content to ensure responses remain relevant and effective.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-2.png\" alt=\"ai customer service\" class=\"wp-image-2132\" style=\"object-fit:cover\" srcset=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-2.png 1200w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-2-300x100.png 300w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-2-1024x341.png 1024w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-2-768x256.png 768w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/07\/ai-customer-service-2-18x6.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong>Artificial intelligence in e-commerce: real-world applications in customer care<\/strong><\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">Artificial intelligence in e-commerce is now used across a wide range of industries. In the fashion sector, for example, chatbots help customers choose sizes and styles, suggest related items based on previous purchases, and resolve questions about shipping and returns in real time. In food delivery, customers expect instant updates on their order status or the ability to change a delivery address without waiting valuable minutes. In these cases, AI steps in to streamline processes and make the experience more seamless.<\/p>\n\n\n\n<p class=\"giustificato\">Even businesses that sell tech products or highly customizable items are finding AI to be a valuable tool for providing both pre- and post-sales support, suggesting configurations, resolving basic technical issues, and collecting real-time feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong><strong><strong>Why using AI in customer service is an opportunity for your e-commerce<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p class=\"giustificato translation-block\">Choosing to implement <strong>AI for<\/strong> <a href=\"https:\/\/hubrise.it\/en\/customer-service\/\" target=\"_self\"><strong>customer support<\/strong><\/a> means not only responding more effectively to customer needs, but also building a concrete competitive advantage.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">A <strong>AI-powered customer service<\/strong> ensures operational efficiency, reduces costs, improves customer retention, and frees up valuable time that can be invested in marketing strategies, product development, or expansion into new markets.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Investing in artificial intelligence for e-commerce today is a strategic step for anyone looking to offer customer service that meets the expectations of digital consumers, who are increasingly used to fast responses and smart interactions. Tools like <strong>Hubrise\u2019s OneTouch<\/strong> help companies centralize contact channels, integrate chatbots, and create smooth, consistent support experiences.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-17d75c3f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-aabb8544 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-5c10b899\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-15660a7b\"><h2 class=\"uagb-heading-text translation-block\">Start now <mark style=\"color:#ffdf5a\" class=\"has-inline-color\">transforming your<\/mark> customer support <mark style=\"color:#ffdf5a\" class=\"has-inline-color\">into a growth engine<\/mark><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__large-btn uagb-btn-tablet__default-btn uagb-btn-mobile__medium-btn uagb-block-0c5a2292\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-8c70eeb0 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"\/en\/contacts\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Contact us<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M64 448c-8.188 0-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L178.8 256L41.38 118.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25l-160 160C80.38 444.9 72.19 448 64 448z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-9322353c uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ab08f6dc\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M352 352c-8.188 0-16.38-3.125-22.62-9.375L192 205.3l-137.4 137.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25C368.4 348.9 360.2 352 352 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong><strong><strong><strong><strong><strong><strong>What is AI customer service and how does it work in e-commerce?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>AI customer service is a set of artificial intelligence\u2013based tools that automate customer interactions, responding in real time to frequently asked questions and supporting human agents in managing online customer service.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-817f401e\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M352 352c-8.188 0-16.38-3.125-22.62-9.375L192 205.3l-137.4 137.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25C368.4 348.9 360.2 352 352 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong><strong><strong><strong><strong><strong><strong>Which platforms offer AI customer service that can be integrated with e-commerce?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>There are several solutions, such as Hubrise with its OneTouch, that allow you to integrate AI automations directly into your e-commerce platform to manage support, orders, and conversations from a single interface.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ce3f923a\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M352 352c-8.188 0-16.38-3.125-22.62-9.375L192 205.3l-137.4 137.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25C368.4 348.9 360.2 352 352 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong><strong><strong><strong><strong><strong><strong><strong>Can artificial intelligence replace traditional customer service?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p>Artificial intelligence doesn\u2019t completely replace human customer service, it enhances it by automating simple, repetitive requests, while leaving more complex situations and sensitive interactions to human agents.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Mantenere un customer care efficiente e scalabile \u00e8 spesso una delle sfide pi\u00f9 grandi, soprattutto per gli e-commerce in crescita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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un customer care efficiente e scalabile \u00e8 spesso una delle sfide pi\u00f9 grandi, soprattutto per gli e-commerce in crescita 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