{"id":2195,"date":"2025-08-26T10:21:48","date_gmt":"2025-08-26T08:21:48","guid":{"rendered":"https:\/\/hubrise.it\/?p=2195"},"modified":"2025-08-26T14:05:59","modified_gmt":"2025-08-26T12:05:59","slug":"tempi-medi-evasione-ordini-e-commerce-italia-trend-2025","status":"publish","type":"post","link":"https:\/\/hubrise.it\/en\/blog\/tempi-medi-evasione-ordini-e-commerce-italia-trend-2025\/","title":{"rendered":"Average Order Fulfillment Times in Italian E-Commerce: 2025 Trends"},"content":{"rendered":"<p class=\"translation-block\">In 2025,<strong> order fulfillment times <\/strong> will be one of the most closely monitored KPIs for e-commerce managers, logistics and shipping leads, and business owners. Evolving consumer expectations are redefining efficiency standards across the sector. In this landscape, failing to track and <strong> optimize delivery times<\/strong> can lead not only to lost sales and customer trust, but also to contractual penalties, especially on marketplaces with strict SLAs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"360\" src=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-1-1024x360.png\" alt=\"\" class=\"wp-image-2210\" srcset=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-1-1024x360.png 1024w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-1-300x106.png 300w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-1-768x270.png 768w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-1-18x6.png 18w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Order Fulfillment Times Matter<\/strong><\/h2>\n\n\n\n<p>Reducing <a href=\"https:\/\/hubrise.it\/en\/order-fulfillment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>order fulfillment times<\/strong><\/a> isn\u2019t just a strategic decision\u2014it\u2019s a market-driven necessity. Customers don\u2019t distinguish between small brands and large retailers: they expect the same level of service. And if an order isn\u2019t fulfilled quickly, the likelihood of cancellation or cart abandonment increases significantly.&nbsp;<\/p>\n\n\n\n<p>Moreover, failing to meet promised delivery times can have direct financial consequences. Major international marketplaces like Amazon or Zalando penalize sellers who don\u2019t meet agreed SLAs. In an increasingly competitive environment, even a few days of underperformance can damage your shop\u2019s ranking.&nbsp;<\/p>\n\n\n\n<p>Monitoring and <strong>optimizing delivery management<\/strong> is therefore essential to remain competitive and protect your brand\u2019s reputation. It\u2019s not optional\u2014it\u2019s a matter of survival and growth.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Logistics KPIs: How to Measure Efficiency<\/strong><\/h3>\n\n\n\n<p>To assess whether your processes align with 2025 standards, you need to <strong>continuously track key logistics KPIs.<\/strong>Other key metrics include average return handling time and error rates during picking and packaging. These data points must not only be collected, but also carefully analyzed to identify bottlenecks and improve overall process efficiency.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Other key metrics include average return handling time and error rates during picking and packaging. These data points must not only be collected, but also carefully analyzed to identify bottlenecks and improve overall process efficiency.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hubrise provides an advanced <a href=\"https:\/\/hubrise.it\/en\/order-processing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>order management<\/strong>,<\/a> offering full visibility and precise control over each stage of the fulfillment cycle.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to Optimize Order Fulfillment Times<\/strong><\/h2>\n\n\n\n<p>Improving <strong>order fulfillment times<\/strong>requires action on multiple fronts simultaneously\u2014from technology to staff training to warehouse organization.&nbsp;<\/p>\n\n\n\n<p>Hubrise offers end-to-end management: from order receipt to delivery, including picking, packing, shipping, and returns handling. The system adapts to both growing e-commerce businesses and established brands with complex, multi-channel operations.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tech Solutions for Delivery Time Management<\/strong><\/h3>\n\n\n\n<p>One of the most effective tools for <strong>optimizing delivery management<\/strong>is SEND2U, the <a href=\"https:\/\/hubrise.it\/en\/solutions\/smart-delivery-send2u\/\" target=\"_blank\" rel=\"noreferrer noopener\">smart delivery<\/a> developed by Hubrise. This intelligent platform automatically selects the most suitable courier for each shipment, based on KPIs like cost, regional performance, urgency, and historical feedback.&nbsp;<\/p>\n\n\n\n<p><strong>SEND2U platform <\/strong>can reduce shipping costs by up to 17% while meeting over 95% of promised delivery targets. Additionally, its advanced reporting tools help identify problem areas and underperforming carriers, enabling swift action to avoid service disruptions.&nbsp;<\/p>\n\n\n\n<p>But optimization doesn\u2019t stop with courier selection. The integration between Hubrise\u2019s order management system and <a href=\"https:\/\/hubrise.it\/en\/hermes-fulfilment\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hermes Fulfilment warehouses<\/a> allows for dynamic picking and packing operations, shortening order preparation times\u2014even during peak periods.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-uagb-container uagb-block-aabb8544 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-5c10b899\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-15660a7b\"><h2 class=\"uagb-heading-text\">Optimize your <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-7-color\">order fulfilment time<\/mark> with Hubrise<\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__large-btn uagb-btn-tablet__default-btn uagb-btn-mobile__medium-btn uagb-block-0c5a2292\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-8c70eeb0 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"\/en\/contacts\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Contact us<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M64 448c-8.188 0-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L178.8 256L41.38 118.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25l-160 160C80.38 444.9 72.19 448 64 448z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-11878074 uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-055919c9\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How long does it take to fulfill an order?<\/span><\/div><div class=\"uagb-faq-content\"><p>Order fulfillment time depends on the type of product, stock availability, and the company\u2019s logistics setup. Generally, it can range from a few hours or days (if items are in stock) to several weeks (if production or third-party sourcing is required).<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-f7976900\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What is supplier lead time?<\/span><\/div><div class=\"uagb-faq-content\"><p>The <strong>Supplier lead time<\/strong> is the period between placing an order with a supplier and receiving the goods. It includes production, preparation, and transportation time.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-74b1a0f0\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">What\u2019s the difference between lead time and delivery time?<\/span><\/div><div class=\"uagb-faq-content\"><p>The <strong>lead time<\/strong> is the total time from order placement to having the product ready for the customer. <strong>delivery time<\/strong>refers only to the shipping time\u2014i.e., from warehouse dispatch to customer delivery.\u00a0<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-a3656094\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M432 256c0 17.69-14.33 32.01-32 32.01H256v144c0 17.69-14.33 31.99-32 31.99s-32-14.3-32-31.99v-144H48c-17.67 0-32-14.32-32-32.01s14.33-31.99 32-31.99H192v-144c0-17.69 14.33-32.01 32-32.01s32 14.32 32 32.01v144h144C417.7 224 432 238.3 432 256z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 448 512\"><path d=\"M400 288h-352c-17.69 0-32-14.32-32-32.01s14.31-31.99 32-31.99h352c17.69 0 32 14.3 32 31.99S417.7 288 400 288z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\">How is the production cycle time calculated?<\/span><\/div><div class=\"uagb-faq-content\"><p>The <strong>Production cycle time is the sum of all steps required to transform raw materials into finished products: including processing time, setup time, waiting between stages, and quality checks.<\/strong> si calcola sommando tutte le fasi necessarie per trasformare una materia prima in prodotto finito: tempi di lavorazione effettiva, attrezzaggio, attese tra le fasi e controlli di qualit\u00e0.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nel 2025, i tempi di evasione ordini saranno uno degli indicatori chiave pi\u00f9 osservati dagli e-commerce manager, dai responsabili logistica [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"uagb_featured_image_src":{"full":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280.png",1024,683,false],"thumbnail":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-150x150.png",150,150,true],"medium":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-300x200.png",300,200,true],"medium_large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-768x512.png",768,512,true],"large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280.png",1024,683,false],"1536x1536":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280.png",1024,683,false],"2048x2048":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280.png",1024,683,false],"trp-custom-language-flag":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-18x12.png",18,12,true],"gform-image-choice-sm":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-300x300.png",300,300,true],"gform-image-choice-md":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-400x400.png",400,400,true],"gform-image-choice-lg":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/08\/shopping-6691014_1280-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/hubrise.it\/en\/author\/mail_3423waj4\/"},"uagb_comment_info":0,"uagb_excerpt":"Nel 2025, i tempi di evasione ordini saranno uno degli indicatori chiave pi\u00f9 osservati dagli e-commerce manager, dai responsabili logistica [&hellip;]","_links":{"self":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/comments?post=2195"}],"version-history":[{"count":5,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2195\/revisions"}],"predecessor-version":[{"id":2224,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2195\/revisions\/2224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media\/2232"}],"wp:attachment":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media?parent=2195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/categories?post=2195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/tags?post=2195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}