{"id":2376,"date":"2025-11-04T21:22:21","date_gmt":"2025-11-04T20:22:21","guid":{"rendered":"https:\/\/hubrise.it\/?p=2376"},"modified":"2025-11-04T21:22:22","modified_gmt":"2025-11-04T20:22:22","slug":"otif","status":"publish","type":"post","link":"https:\/\/hubrise.it\/en\/blog\/otif\/","title":{"rendered":"OTIF meaning and essential warehouse KPIs"},"content":{"rendered":"<p class=\"giustificato translation-block\">In the logistics sector, the <strong>meaning<\/strong> of OTIF is \u201con time, in full\u201d: every order must arrive within the agreed date\/slot and with everything the customer purchased, with no shortages or errors. In practice, <strong>OTIF<\/strong> measures the ability to meet SLAs and the customer promise, with a direct impact on service costs, loyalty, and brand reputation. The formula is simple: OTIF = Orders delivered on time and complete \/ Total orders, multiplied by 100.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Peak season risks: what damages OTIF and picking accuracy<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"giustificato translation-block\">During the <strong>e-commerce peak season<\/strong>, operational stress amplifies every small inefficiency. There are three typical causes of <strong>OTIF<\/strong> decline. The first is courier lead-time variability, which becomes unpredictable exactly when volumes grow; without multi-carrier orchestration and updated assignment rules, orders end up on congested lanes, with delays and storage. The second is inventory data quality: if logical stock does not reflect physical stock, picking suspensions, last-minute substitutions, and backorders multiply, eroding the \u201cIn Full.\u201d The third is human error in picking and packing, which rises when teams expand and shifts get longer. All this directly hits <strong>order picking accuracy<\/strong> and, consequently, <strong>OTIF<\/strong>, because more outbound errors mean more rework, more delays, and more parcels that fail to meet the promise.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"400\" src=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/otif-.png\" alt=\"otif\" class=\"wp-image-2379\" style=\"object-fit:cover\" srcset=\"https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/otif-.png 1200w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/otif--300x100.png 300w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/otif--1024x341.png 1024w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/otif--768x256.png 768w, https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/otif--18x6.png 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Processes and layout to increase order picking accuracy<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"giustificato translation-block\"><strong>Order picking accuracy<\/strong> increases when the layout guides the movement and the system guides the choice. A slotting map based on real demand shortens routes and reduces aisle transitions, grouping product families that are frequently sold together. A clear separation between inbound, picking, and packing areas prevents flow interference, while packing stations equipped with weighing and automatic scanning detect weight or barcode mismatches that reveal an error.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">Here, Hubrise solutions help make quality repeatable. With <a href=\"https:\/\/hubrise.it\/en\/solutions\/onetouch\/\" target=\"_self\"><strong>One Touch<\/strong><\/a>, the operational gesture is standardized by reducing unnecessary steps between systems and peripherals, so operators perform consistently even under pressure. Thanks to <a href=\"https:\/\/hubrise.it\/en\/picking\/\" target=\"_self\"><strong>Picking<\/strong><\/a>, you can orchestrate the picking strategies best suited to your catalog, managing waves, batches, and priorities based on shipping deadlines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:25px\"><strong>Orchestrating shipments to protect OTIF<\/strong><\/h3>\n\n\n\n<p class=\"giustificato\">A high OTIF doesn\u2019t depend solely on the warehouse; the choice of carrier and service makes the difference between on-time delivery and storage. Orchestration starts from data: historical performance by ZIP code, daily saturation, real first-attempt times, and tracking quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:30px\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>Exception handling and returns without impacting KPIs<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"giustificato translation-block\">No peak is perfect; exception events happen, but the difference lies in how quickly you detect them and how effectively you contain them. It\u2019s important not to sacrifice <strong>order picking accuracy<\/strong> to recover speed: reworking an error always costs more than shipping thirty minutes late. An effective model includes smart outbound checks, dynamic thresholds on <strong>warehouse KPIs<\/strong>, and an operational log that identifies under-target areas in real time. When volumes explode, \u201cmanaging by sight\u201d is not enough; you need a platform that coordinates roles, priorities, and corrective actions without creating bottlenecks.<\/p>\n\n\n\n<p class=\"giustificato translation-block\">The return must also be considered part of <strong>OTIF<\/strong>, because incomplete or incorrect orders turn into reverse logistics, refunds, and customer effort. <a href=\"https:\/\/hubrise.it\/en\/returns\/\" target=\"_self\"><strong>Managing returns<\/strong><\/a> without impacting KPIs means bringing the return flow back into the same process framework, with clear rules on inspection, reintegration, and stock updates. Maintaining the integrity of returned stock reduces the need for substitutions and protects the \u201cIn Full\u201d of subsequent cycles. In this context, <strong>warehouse management<\/strong> ensures inventory alignment throughout the entire cycle, <strong>picking<\/strong> stabilizes fulfillment even with extended teams, and <a href=\"https:\/\/hubrise.it\/en\/solutions\/onetouch\/\" target=\"_self\"><strong>One Touch<\/strong><\/a> reduces manual steps that, under stress, generate errors and delays.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-17d75c3f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-aabb8544 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-5c10b899\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-15660a7b\"><h2 class=\"uagb-heading-text translation-block\">Get a<mark style=\"color:#ffdf5a\" class=\"has-inline-color\"> personalized consultation<\/mark> and improve your<mark style=\"color:#ffdf5a\" class=\"has-inline-color\"> customer service<\/mark><\/h2><\/div>\n\n\n\n<div class=\"wp-block-uagb-buttons uagb-buttons__outer-wrap uagb-btn__large-btn uagb-btn-tablet__default-btn uagb-btn-mobile__medium-btn uagb-block-0c5a2292\"><div class=\"uagb-buttons__wrap uagb-buttons-layout-wrap\">\n<div class=\"wp-block-uagb-buttons-child uagb-buttons__outer-wrap uagb-block-8c70eeb0 wp-block-button\"><div class=\"uagb-button__wrapper\"><a class=\"uagb-buttons-repeater wp-block-button__link\" aria-label=\"\" href=\"\/en\/contacts\/\" rel=\"follow noopener\" target=\"_self\" role=\"button\"><div class=\"uagb-button__link\">Contact us<\/div><span class=\"uagb-button__icon uagb-button__icon-position-after\"><svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 256 512\" aria-hidden=\"true\" focussable=\"false\"><path d=\"M64 448c-8.188 0-16.38-3.125-22.62-9.375c-12.5-12.5-12.5-32.75 0-45.25L178.8 256L41.38 118.6c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25l-160 160C80.38 444.9 72.19 448 64 448z\"><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div class=\"wp-block-uagb-faq uagb-faq__outer-wrap uagb-block-9322353c uagb-faq-icon-row-reverse uagb-faq-layout-accordion uagb-faq-expand-first-true uagb-faq-inactive-other-true uagb-faq__wrap uagb-buttons-layout-wrap uagb-faq-equal-height\" data-faqtoggle=\"true\" role=\"tablist\"><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ab08f6dc\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M352 352c-8.188 0-16.38-3.125-22.62-9.375L192 205.3l-137.4 137.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25C368.4 348.9 360.2 352 352 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What is OTIF and why does it matter in the peak season?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p class=\"translation-block\"><strong>OTIF<\/strong> (On Time In Full) measures the percentage of orders delivered <strong>on time and complete<\/strong>. It is a key indicator during the <strong>peak season<\/strong> because it summarizes operational efficiency and supply chain reliability: keeping OTIF high means reducing errors, complaints, and handling costs in a period of strong logistical pressure.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-817f401e\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M352 352c-8.188 0-16.38-3.125-22.62-9.375L192 205.3l-137.4 137.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25C368.4 348.9 360.2 352 352 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>What are the priority warehouse KPIs to monitor during peaks?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p class=\"translation-block\">During peaks, it\u2019s essential to monitor <strong>order picking accuracy<\/strong>, <strong>order cycle time<\/strong>, <strong>daily fulfillment rate<\/strong>, <strong>storage capacity<\/strong>, and <strong>average packing time<\/strong>. These KPIs help maintain operational continuity and allow immediate intervention in case of slowdowns.<\/p><\/div><\/div><div class=\"wp-block-uagb-faq-child uagb-faq-child__outer-wrap uagb-faq-item uagb-block-ce3f923a\" role=\"tab\" tabindex=\"0\"><div class=\"uagb-faq-questions-button uagb-faq-questions\">\t\t\t<span class=\"uagb-icon uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M192 384c-8.188 0-16.38-3.125-22.62-9.375l-160-160c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L192 306.8l137.4-137.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-160 160C208.4 380.9 200.2 384 192 384z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"uagb-icon-active uagb-faq-icon-wrap\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"https:\/\/www.w3.org\/2000\/svg\" viewbox= \"0 0 384 512\"><path d=\"M352 352c-8.188 0-16.38-3.125-22.62-9.375L192 205.3l-137.4 137.4c-12.5 12.5-32.75 12.5-45.25 0s-12.5-32.75 0-45.25l160-160c12.5-12.5 32.75-12.5 45.25 0l160 160c12.5 12.5 12.5 32.75 0 45.25C368.4 348.9 360.2 352 352 352z\"><\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t<span class=\"uagb-question\"><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong><strong>How does multi-carrier orchestration help maintain OTIF?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div><div class=\"uagb-faq-content\"><p class=\"translation-block\">Multi-carrier orchestration, like the one managed by SEND2U from Hubrise, automatically distributes volumes across carriers based on performance, timings, and delivery area. In this way it reduces bottlenecks, ensures real-time tracking, and guarantees that orders arrive on time and in full, even during peak periods.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nel settore della logistica, il significato di OTIF \u00e8 \u201con time, in full\u201d: ogni ordine deve arrivare entro la data\/slot [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2378,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"uagb_featured_image_src":{"full":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif.png",1200,600,false],"thumbnail":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-150x150.png",150,150,true],"medium":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-300x150.png",300,150,true],"medium_large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-768x384.png",768,384,true],"large":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-1024x512.png",1024,512,true],"1536x1536":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif.png",1200,600,false],"2048x2048":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif.png",1200,600,false],"trp-custom-language-flag":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-18x9.png",18,9,true],"gform-image-choice-sm":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-300x300.png",300,300,true],"gform-image-choice-md":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-400x400.png",400,400,true],"gform-image-choice-lg":["https:\/\/hubrise.it\/wp-content\/uploads\/2025\/11\/banner-otif-600x600.png",600,600,true]},"uagb_author_info":{"display_name":"admin","author_link":"https:\/\/hubrise.it\/en\/author\/mail_3423waj4\/"},"uagb_comment_info":0,"uagb_excerpt":"Nel settore della logistica, il significato di OTIF \u00e8 \u201con time, in full\u201d: ogni ordine deve arrivare entro la data\/slot [&hellip;]","_links":{"self":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/comments?post=2376"}],"version-history":[{"count":3,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2376\/revisions"}],"predecessor-version":[{"id":2381,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/posts\/2376\/revisions\/2381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media\/2378"}],"wp:attachment":[{"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/media?parent=2376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/categories?post=2376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hubrise.it\/en\/wp-json\/wp\/v2\/tags?post=2376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}