{"id":2388,"date":"2025-11-04T21:42:21","date_gmt":"2025-11-04T20:42:21","guid":{"rendered":"https:\/\/hubrise.it\/?p=2388"},"modified":"2025-11-04T21:42:22","modified_gmt":"2025-11-04T20:42:22","slug":"order-routing","status":"publish","type":"post","link":"https:\/\/hubrise.it\/en\/blog\/order-routing\/","title":{"rendered":"From order to delivery: why automation and KPIs matter"},"content":{"rendered":"

Scaling an e-commerce means handling thousands of operational decisions per minute without losing clarity on costs, SLAs, and service quality. The heart of the challenge is to automate the entire flow, from order routing<\/strong> to picking and packing<\/strong> and up to shipment tracking<\/strong>, so that every parcel follows the best path with minimal variability.<\/p>\n\n\n\n

In this context, Hubrise provides the foundations to orchestrate connected picking and packing<\/strong>, carriers, and shipping tracking<\/strong>, so that technology acts as a multiplier for people and not the other way around.<\/p>\n\n\n\n

Intelligent order routing: rules by channel, SKU, and SLA<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

A well-designed order routing<\/strong> assigns each order the optimal combination of warehouse, processing, and carrier, based on three variables: the channel, product attributes, and the delivery promise. Marketplace orders with strict penalties require more protective rules, bulky or hazardous products exclude certain transport services, and high-rotation SKUs benefit from priority paths to reduce lead time. Automating these choices with transparent conditions eliminates downtime from manual checks and reduces the risk of errors.<\/p>\n\n\n\n

\"order<\/figure>\n\n\n\n

Picking & Packing: reducing errors and time<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

An efficient picking and packing<\/strong><\/a> flow comes from layout, clear instructions, and smart controls. Demand-based slotting concentrates the most frequent SKUs in high-accessibility areas. Wave or batch picking logic groups orders and minimizes travel, while \u201cgoods-to-person\u201d or \u201czone picking\u201d setups limit unnecessary hand-offs between operators.<\/p>\n\n\n\n

In picking and packing<\/strong>, speed cannot come at the expense of quality: accuracy requires barcode validation, weighing at the packing station, and sample checks, so that errors are caught before the parcel leaves the building. When the packing station is integrated with document printing and labeling rules, the operator doesn\u2019t switch between different systems and the flow remains linear.<\/p>\n\n\n\n

Shipment tracking: end-to-end visibility<\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Without a centralized and consistent shipment tracking<\/strong><\/a>, customer service fills up with requests, carriers handle exceptions in a misaligned way, and control over SLAs and storage costs is lost. The key is an orchestration layer that normalizes shipping tracking<\/strong> events from all carriers and enables proactive monitoring, where anomalies are intercepted before they become complaints, and support can contact the recipient or open tickets with the carrier when it really matters. Customer communication also becomes clearer, with brand-consistent notifications, unified channels, and realistic ETAs. Most importantly, visibility feeds a virtuous cycle: future order routing<\/strong> decisions learn from real performance by ZIP code, service, and period.<\/p>\n\n\n\n

SEND2U: Multi-carrier shipping per order<\/strong><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Delivery optimization happens at the level of each individual order. SEND2U<\/strong> is Hubrise\u2019s smart multi-carrier delivery system<\/a> that automatically assigns the best carrier based on rate cards, historical performance, destination, weight\/volume, and promised SLAs. Every label is generated correctly from the start, transport documents are standardized, and delivery events feed the unified view of parcel shipping tracking<\/strong>.<\/p>\n\n\n\n

The strength of SEND2U is adaptability: during peaks it can divert flows from congested lanes, prioritize more reliable services on specific ZIP codes, and update rules without stopping operations. This reduces costs and delays, preserves the shopping experience, and frees the team from repetitive, low-value tasks.<\/p>\n\n\n\n

The Hubrise proposition<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n

Hubrise combines operational automation and KPI dashboards<\/strong> to give you real-time control from cart to delivery. With Hubrise order management<\/strong><\/a>, you govern the entire fulfillment cycle: order acquisition, channel-based prioritization, flow orchestration, and exception control, ensuring that every step is tracked and measurable.<\/p>\n\n\n\n

With SEND2U<\/strong><\/a>, you bring multi-carrier intelligence to the level of each parcel, automating assignment, labeling, and the feeding of shipment tracking<\/strong> events into the same console.<\/p>\n\n\n\n

With Hubrise, you turn the fulfillment flow into a nervous system that reacts to peaks, learns from deviations, and keeps the customer promise with industrial reliability.<\/p>\n\n\n\n

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Get a personalized consultation<\/mark> and improve your customer service<\/mark><\/h2><\/div>\n\n\n\n
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Contact us<\/div><\/path><\/svg><\/span><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n
\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tWhat order routing rules are needed to reduce time and costs?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>

The most effective order routing rules to reduce time and costs are those based on dynamic criteria such as geographical proximity, stock availability, carrier performance, and shipping costs. Hubrise allows you to set these logics in an automated way, directing each order to the most efficient warehouse or carrier to ensure fast deliveries and optimize resources.<\/p><\/div><\/div>

\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tHow can you improve accuracy in picking and packing during peaks?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>

To improve accuracy in picking and packing during seasonal peaks, it is essential to rely on automated order assignment systems and digital tools such as scanners or barcodes, which reduce manual errors. Hubrise integrates these technologies into its processes, balancing workloads among operators and maintaining high quality even during periods of greater pressure.<\/p><\/div><\/div>

\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tWhich data must appear in shipment tracking to reduce tickets?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>

Shipment tracking must display clear, real-time information on order status, parcel location, possible anomalies, and estimated delivery times. Hubrise\u2019s platform centralizes these data, ensuring full real-time traceability and reducing post-sales support requests thanks to automatic notifications and dashboards shared with the customer.<\/p><\/div><\/div>

\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/path><\/svg>\n\t\t\t\t\t\t\t<\/span>\n\t\t\tWhich KPIs should be included in a KPI dashboard to monitor fulfillment and carriers?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/span><\/div>

An effective KPI dashboard to monitor fulfillment and carriers should include indicators such as average fulfillment time, percentage of on-time deliveries, cost per shipment, first-attempt success rate, and average resolution time for exceptions. With Hubrise, these data are automatically collected from OMS, WMS, and SEND2U, providing an end-to-end<\/strong> view of operational and logistics performance.<\/p><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Scalare un e-commerce significa gestire migliaia di decisioni operative al minuto senza perdere lucidit\u00e0 su costi, SLA e qualit\u00e0 del 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